Collecting Carrot Coins and Dressing Up Mocha

The carrots you gather while running are both score and Carrot Coins.
Coins don't vanish when a run ends — they stack up steadily, and you can spend them in the shop to dress Mocha up or to strengthen her abilities.

Where coins come from

Carrots are the main source.
The burrow lays out about 42 carrots per 100m, so a 1,000m descent passes more than 400 of them.
You won't get them all — but even at a 30% pickup rate that's 120, plus 50 from milestones, so about 170 coins in a single run.

The dailies stack on top.
Today's Burrow once plus three quests is 90 a day (120 from the seventh day of a streak), independent of how you play.
Which means a day where you can't get deep still isn't a wasted one.

Where coins go

Fur colors come in 11 varieties — brown Mocha and cream are free from the start, and the rest run 250–550 coins. Accessories number 20 and fit three slots (head, face, and neck).
Seventeen of them cost 350–900 coins; the other three — ribbon, scarf, and adventurer's hat — can't be bought at all and come only from achievements.

Burrows are unlocked with coins too: 400 for the Crystal Cave and 600 for the Moonlit Burrow.
They aren't recolors — pace, obstacle density, and gravity all differ, so unlocking one around the time the game starts feeling routine is like getting a new game.

Permanent upgrades are the biggest sink by far, exactly 13,000 coins for all of them.
There's magnet duration (8→14 seconds), the pocket watch (3→5), the booster (3→4.6), the trampoline magnet (2→3.5), and a starting shield.
Once bought they're permanent, and they apply from your next run onward.

The things money can't buy

A few special items can't be bought with coins and unlock only through challenges.
The ribbon unlocks when you descend 500m in a single run, the scarf when you hit a ×5 combo (20 in a row), and the adventurer's hat when you clear 300m without taking a single hit.
Since you can't buy them, wearing one is itself a badge of skill.

What to buy first

If coins are tight and you're weighing the order, here's how I'd go.

Magnet duration first. Going from 8 seconds to 14 is the change you feel the most.
The magnet does less for collecting than it does for holding a combo together, and nearly doubling that window lifts the whole score curve.

Pocket watch duration second. In a game where late-run survival is score, stretching your reading time for a dangerous stretch from 3 seconds to 5 comes straight back as depth points.

Cosmetics can wait. They don't affect performance, so they're purely taste — and getting the upgrades first makes coins accumulate faster, which means you reach the cosmetics sooner anyway.
The achievement-locked items are independent of coins, so just keep them in mind as you play.

Unlock a burrow around the time the Dirt Burrow starts feeling stale.
New burrows have a different difficulty character, and they're more fun once you've built up some skill.

In the end coins point the same direction as everything else.
The farther you go, the more 100m bonuses pile up, and the more carrots you pick up, the more coins you gain.
Add a steady daily habit on top and what you want arrives sooner than you'd expect.

How long 13,000 coins actually takes

Here's the full upgrade bill, broken out.

Keep the daily streak going and that's 120 a day, plus whatever you actually play for.
A run reaching about 1,000m is worth roughly 170, so three runs a day lands near 630 — the whole set in about three weeks.
One run a day is 290, which takes about 45 days; dailies alone and nothing else runs closer to 110.

Depth is what separates runs.
At the same 30% pickup rate, a run ending at 300m passes only 127 carrots and comes to about 50 coins including milestones.
Reach 1,500m and 614 go by, which works out near 260.
Coins scale almost exactly with depth — both carrots and the 100m bonus are proportional to distance.
What makes one deep run beat several short ones is the clock: the early stretch is slow, so the same distance costs more time down there. Depth pays better per minute. The dailies arrive regardless of depth, so doing both is the fastest route.

Buy order, priced per second

Upgrade levels get more expensive while handing out the same number of seconds.
Ask "what does one second cost here?" and the order sorts itself out.

Magnet level 1 isn't close. A second and a half for 300 — half the price of the next best option on the board.
Levels 1 and 2 together cost 900 and take the magnet from 8 seconds to 11.
There's nothing to deliberate about for your first thousand coins.

After that it's preference.
Trampoline magnet if you want more help holding combos; slow-mo if you want to survive deeper.
The booster already makes you invulnerable, so 0.4 more seconds of it is the least noticeable purchase in the game — leave it for last.

The starting shield (2,500) sits outside this table because it isn't buying time, it's buying a fourth heart, which raises the odds of reaching the deep stretch at all.
Make it the goal after the magnet is maxed.

Filling the three slots

Accessories go on the head, the face, and the neck — one each, all three at once.
Since they stack, buying one per slot opens up far more combinations than buying three of the same kind.

One caution: different slots don't mean anything goes together.
A bulky head item and a bulky neck item at the same time flatten the silhouette.
If one is large, balance it with something small elsewhere.
And changing fur color at the same time as two accessories makes it impossible to tell which change you liked — swap one thing at a time.

Common ways to waste coins

Buying cosmetics first. They have no effect on play, so they cost the same whenever you buy them.
Upgrades bought first make coins arrive faster, which gets you the cosmetics sooner anyway.
Reordering costs you nothing.

Maxing one upgrade before touching the others. Magnet level 4 runs 1,000 coins per second gained — the same money buys three different level-1 upgrades.
Sweep the first and second levels across the board before climbing.

Unlocking burrows too early. 400 for the Crystal Cave and 600 for the Moonlit Burrow are real money early on, and moving to a harder burrow before the controls are automatic lowers your coins per run.
Wait until the Dirt Burrow has gotten boring.

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